Concept Proposal
Concept Proposal
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Blend is a community of young Gen Z creators in India. We connect them with brands through real community, not just contracts. "Gen Z doesn't trust ads. They trust the people who show up." So we don't rent you an audience for one post. We build one with you, with a creator crew that keeps showing up.
Video, editing, design, writing and social. One small team that handles it all.
A steady stream of content, not one campaign that drops and then goes quiet.
People who live on Reels and Shorts, making videos built to be watched there.
Their channels, our pages, and a wider creator network, all working for you.
All of this for free, with no paid ads. That's exactly what Owls On Board needs to turn scrollers into players.
The brief is clear: drive sales. Everything else feeds it.
The north star. Turn views into orders and pre-orders at owlsonboard.com.
Build the audience across Instagram, YouTube and X.
Turn buyers into regulars who keep showing up and bring friends.
We turn that into "oh, that's the one." Matching the right game to the right player, with one idea behind it all: show, don't tell.
Not random posts. Five content engines, each made to hit one of your goals, running on rotation every month across Instagram, YouTube & X.
Reels · carousels · stories · YouTube long-form · motion graphics · creator collabs · founder features
Short, fun videos that teach a game in 30 seconds. The "this looks hard" feeling is gone before the clip even ends.
Mix: 30-sec rule Reels · "explain it like I'm 5" · how-to-play carousels · first-turn POV · YouTube deep-dives
People think "I could play this tonight," then we show them where to buy.
A funny, ongoing mini-series. One friend group, and every episode their game night goes a little wild, with twists and cliffhangers. Characters people follow, and games from across the catalogue as the star.
Mix: short episodes · a regular cast · running jokes · motion-graphic intros · "to be continued" endings
Makes Owls On Board something people wait for, not an ad they skip.
Every new title that lands on Owls, turned into a can't-miss moment, new arrivals, restocks and pre-orders from across the catalogue. Countdown hype for collectors and hardcore hobbyists, "back in stock" alerts for everyone else.
Mix: drop teasers · pre-order countdowns · unboxings · collector editions · restock alerts (stories)
Turns every new title into a sale, and every sell-out into a pre-order.
Games in the hands of creators people already trust, plus your own community. Influencer collabs, "your first board game" challenges, reactions, duets and gifting moments.
Mix: creator collabs · first-game challenges · duets & stitches · D&D / TTRPG nights · gifting moments · TTOX coverage
Trusted faces bring new followers, and new followers become buyers.
The person behind Owls, on camera. Why they built India's board game aggregator, honest picks and hot takes, and the behind-the-scenes of hunting down and vetting titles. A face turns a marketplace into a brand people trust.
Mix: founder picks · "why I started Owls" · hot takes & tier lists · talking-head Reels · X / LinkedIn threads · BTS of sourcing
People buy from people, the founder's voice makes Owls the aggregator gamers actually trust.
No empty numbers. Just three simple rules behind every post.
We post all the time, not in short bursts. Showing up often is what works.
Grab attention in three seconds. The sell comes gently, on top of real fun.
We see what works and make more of it. The plan gets better every week.
Every video moves people one step closer to buying.
More orders and pre-orders across your catalogue, from indie gems to blockbusters, with content that leads straight to checkout.
A growing audience across Instagram, YouTube and X, built month on month.
Players who keep showing up, from first-timers to collectors and TTRPG crews.
Gen Z creators who actually play. The people your buyers already trust.
Real creators who care about your brand and stick around for the long run.
We earn attention without relying on paid ads to do the work.
We get people to love the games you carry and guide them to buy.
Let's roll the dice together. 🎲